Background
Agency partner MetaCommunications (Meta) is a fast-growing software company creating productivity solutions for the world’s best marketing and creative teams. A home-grown Iowa company, Meta has expanded from a lean startup to a major player with offices in Iowa City, Russia, and Austin, Texas, and boasts a client roster filled with Fortune 500 companies like Pfizer, Allstate, IKEA, 3M, Crate & Barrel, and SONY. Meta is quickly accelerating into a position of great authority, and also great competition, in the marketplace.
Sharks At Tech was tapped to lead social media audience growth and engagement efforts for their flagship enterprise product, Workgroups.
brief
According to Meta’s funding announcement, “marketing teams are facing more competition and new avenues to tout their products, such as social media. That has ratcheted up demand for software that can streamline workflows.” With demand comes (well-funded) competition. Being a challenger brand in a growing space means standing out in the minds of savvy prospects. In one of many efforts to turn the dial up on marketing, Meta completed a significant rebrand and signed up for elite sponsorships.
When it came time to maximize their impact and visibility at those events, they called us.